For a long time, RebuildingLA lived in moments.
A photo here. A post there. Quick snapshots of a city that never stops moving. When we started in 2016, that felt right. Instagram was the place, and sharing what we saw — buildings rising, neighborhoods shifting, everyday resilience — was enough.
But over time, something became clear.
Los Angeles isn’t just a collection of images. It’s a layered story. And stories need space.
The Pause
Like many creative projects, RebuildingLA went through a pause.
Not because the city stopped changing — it never does — but because we needed to step back and rethink how we wanted to show up. The way we consumed media changed. The way people connected changed. And honestly, so did we.
The pause wasn’t an ending. It was a reset.
A chance to reflect on what RebuildingLA had been, and what it could become if we slowed down, looked deeper, and focused on meaning instead of momentum.
Why Storytelling Now
As we move forward, we’re shifting from simply sharing posts to telling stories.
Stories about neighborhoods, people, ideas, and the quiet work of rebuilding that doesn’t always make headlines. Stories that aren’t confined to a square image or a caption limit. Stories that allow for context, nuance, and voice.
Los Angeles deserves that.
Storytelling lets us:
- Go beyond visuals and into experiences
- Highlight voices that don’t always get amplified
- Explore change without rushing past it
- Document the city with care, not just speed
This doesn’t mean we’re abandoning social media. It means we’re no longer letting it define the depth of what we do.
Embracing 2026
As we embrace 2026, we’re recommitting to RebuildingLA with clarity and intention.
Not chasing trends.
Not reacting to every moment.
But building something steady, thoughtful, and lasting.
RebuildingLA has always been about love for this city — its resilience, its contradictions, its constant reinvention. That hasn’t changed. What’s changing is how we tell that story.
This next chapter is about listening more, writing more, and creating space for stories that reflect Los Angeles as it really is — complex, unfinished, and always becoming.
We’re glad you’re here for what comes next.
